Stay in touch via EMAIL BLASTS
Creating top-of-mind awareness for your prospects is critical in the office solutions industry. Just because their current contact doesn't expire for another 9 months doesn't mean that their current vendor won't be in before that period expires. When the time comes to upgrade, you need to ensure that you're still on their radar.
Email Blasts are a great way of accomplishing this. Whether it's to offer your latest promotion or special, promote a new solution you just added to your lineup, send out your newsletter, or just to say "happy thanksgiving", it's an easy way to stay top-of-mind.
It is also advantageous to export separate databases from your CRM for purposes of having a "customer" database and a "prospect" database that you can target with different types of messaging and solutions in your email marketing campaigns.