Imagine if you could see exactly "WHO" was looking at your site.
With Lead Forensics technology, you can see which business is looking at your website via IP trace. In addition, you can see exactly which pages they have viewed, how many times they viewed, how long they viewed, and receive the contact information for the key decision makers within the company. At that point, when your sales rep "drops in" on a cold call, they'll be armed with KNOWLEDGE of what that company is looking for before they even begin the conversation.
Information is Power!
Capture the exact business name, contact details, geographic location and products viewed of each business who visited one of your pages and did not register or fill out a request for information.
From a sales standpoint, it's a great way to stay on top of things, especially if they look at a dozen websites but only called 3 or 4. Having the insight of what their interests are can also be of great value:
For example, if they spent their time looking at IT services you could have an IT rep drop in on a cold call. If they spent their time looking at production equipment, you could have your production rep drop in. If they spent their time looking at your MPS page, or wide formats page, or Canon page, etc… the sales rep that “drops in” on a cold call would know what to keep their eyes open for.
They’ve already shown some interest by visiting your site. Now the question is, will it become a missed opportunity or an opportunity that you capitalized on?
Categorize by any parameter
Customizable filters to consolidate the
visitor list to a relevant and manageable
quantity of prospects:
I can specify search parameters (territory, pages viewed, etc) and categorize businesses (clients existing/ prospects/ competitors/ traffic/ vendors/ upsell opps/ new visits etc) and send a list customized to the specific parameters you would like to see. For example, I may want to only look at legitimate prospects: Once I establish who the existing clients are upon first visit, their future hits will automatically be categorized as I define moving forward.
I can also define my search by excluding certain pages viewed. For example, I might want to exclude anyone who clicked on the “Careers” page or the “Customer Service” page. Likewise, I can run reports based off of specifically those businesses that clicked on a certain page (like “Computers & Networking”) and distribute those accordingly.